If you want to better understand the travellers' interests for when visiting a destination, it is enough to have a look at their hotel-related searches in Google. In order to decide the type of content that TBI has to create for Portugal, TBI Hotel Experts performed a research through Keyword Planner, discovering the most popular keywords related to the destination. Our first surprise came with the high demand of the keyword "Villas in Portugal", which is searched approximately 22.200 searches per month. Of course travellers are still keen to properties that exactly match their preferences using more specific queries like luxury villas in portugal, villas in portugal with private pool, private villas in portugal, large villas portugal, beach villas portugal even family villas portugal. The above keywords provide spectacular opportunities for Villa owner, but hotels with villas in their accommodation options as well.
On the other hand, Portugal seems to have a strong reputation to Golf Lovers as more than 12.000 people per year seem to search for "golf resorts portugal". Algarve, whatsoever, has its own trend with the search term "portugal golf resorts algarve" gathering almost 3.000 searches per year. Of course, it came to no surprise that travellers are also looking for "golf villas in portugal", highlighting once again the villa trend in the destination. Staying on the themed side of searches, "portugal castle hotels" indicate the need for this particular hotel type in the destination, while "boutique hotels portugal" have their own loyal audience.
Regarding the destinations, Lisbon is the "queen" of the searches with more than 30.000 searches per month, making it a hot city-break destination in Europe. Porto comes in the second place with one third of Lisbon's searches. While, Albufeira and Faro are also very popular. Algarve and Lagos themselves have a respected number of searches from travellers who are looking for a hotel to stay. In any case Portugal seems to be a hot case for travellers and more than 2.500.000 of them start their research with keywords based on country level, deciding the exact destination for their holidays at a later stage.
What TBI did for travellers in Portugal?
After studying the searches, we created several hotel collections about Portugal, including hotels that match the criteria of each interest and trend, helping travellers find the hotel that fits better with their needs! Of course travellers can always book directly with the hotels at the best rates and get instant availability.
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